The Personnel Group – Rebrand

Logo Design and Brand Development

A new look for The Personnel Group!

It has been over 11 years since The Personnel Group created their logo – Personnel Employment. So they thought it was time to have a change and update their look.

The previous logo served them well, but moving forward in their dynamic industry, they thought it was time to make a change and reflect who they are today.

Wmedia refreshed their brand identity, created a new logo, signage, communications, marketing material, advertising and website!

The design is more contemporary and allows greater flexibility with regards to how it can be applied across their brand assets.

Of course the company name, service and the people who make The Personnel Group what it is today, remains the same. It’s the staff who make TPG such a wonderful organisation that helps thousands of people in the community each year.

Their brand personality is passionate, sincere, competent, courageous and friendly, and is built upon respect, honesty, equality, optimism and trust.

Wmedia also changed their corporate colours to something a little less corporate. It’s bold, it’s straightforward, and it’s simple.


What we did

  • Concept
  • Graphic Design
  • Branding
  • Logo Design